Acquire · Build
Fill the top of the funnel
You have a product or PLG motion and need to build a repeatable engine for qualified demand, signups, trials or pipeline.
Fractional Growth Lead + Growth Advisor
Hands-on growth leadership for B2B SaaS scaleups.
I help SaaS companies connect digital acquisition with product-led growth to drive more qualified signups, better activation, higher conversion and sustainable revenue growth.
Where I focus
I focus on the full product-led journey from signup through purchase, expansion and renewal.
1 · Acquire
Fill the funnel with qualified demand.
Drive the right signups, trials and pipeline into your product-led motion.
2 · Activate & Convert
Improve activation and conversion.
Help users reach value faster and convert more product usage into customers.
3 · Expand & Retain
Turn engagement into expansion.
Use product signals and lifecycle to drive retention, cross-sell, upsell and renewal.
Where I can help
Common growth problems I step into.
Acquire · Scale
Optimize acquisition
You are already generating demand but need to improve efficiency, lower CAC, unlock new channels and scale what is working.
Activate & Convert · Build
Build a product-led motion
You want to add trials or self-service growth and need someone to design how it works across product, data, lifecycle, sales and your existing systems.
Activate & Convert · Optimize
Improve conversion and monetization
You have a PLG motion in place but need to improve signup, activation, onboarding, lifecycle, trial conversion or expansion.
Expand & Retain · Data
Turn product signals into growth decisions
You have product data but need to translate behavior into clear priorities, sales signals, retention risks and revenue opportunities.
Across the journey
Own the growth motion
You have opportunities across product, marketing and sales but need one senior growth owner to set priorities, align teams and keep execution moving.
How I work
I can advise your team or join it and help lead the work.
The expertise is the same. The difference is whether I advise your team or join it and help drive execution.
Growth Advisor
For teams that have execution capacity but want an experienced growth operator helping them make better decisions and move faster.
- I provide strategic guidance and prioritization.
- I analyze funnels, channels and product data.
- I review growth plans, experiments and execution.
- Your team owns implementation.
Best when you need senior guidance, not another operator.
Book a meeting →
Fractional Growth Lead
I join your team part-time to own the highest-priority growth initiatives and help turn strategy into measurable execution.
- I own the highest-priority acquisition and/or PLG initiatives.
- I drive hands-on execution where it matters.
- I work across product, marketing and sales.
- I measure results, learn and reprioritize.
Best when you need ownership plus execution.
Book a meeting →
Companies I’ve worked with
Let’s find where growth is getting stuck.
Book a short intro. We will talk through what you are trying to improve, where growth is getting stuck, and whether there is a fit to work together.